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Miranda Brands Marketing Tip for the Day...

I met up with Miranda Brands of Keller Williams Preferred Realty yesterday...and her very new (3 months old!) little daughter, mirandabrands_mckinley_adj.JPG McKinley.

By all accounts, McKinley is well on her way to a solid real estate career...as she watched Miranda and I for a good hour.... totally enchanted (and totally enchanting!) as we discussed the real estate business and shared some great marketing tips for getting new business.

Miranda's tip for the day: She and her sister regularly send postcards to their immediate neighbors in the community where they live...NOT TO PRESENT REAL ESTATE BIZ or PROMOTION... but to help DRAW HER OWN COMMUNITY TOGETHER with COMMON GOALS and NEEDS for their shared home environment. The postcards share that the sisters "live here too" and care about what's going on in the neighborhood.

This is a fabulous idea since as the neighbors begin to "know" Miranda and her sister as their neighbors first, they will pop up 1st in their neighbors' minds too as someone they can be comfortable with when they look for a Realtor.

Thanks for sharing!


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